Best Website Builder for Florists

July 19, 2022

As a florist, you know that the first impression matters. The same goes for your website. It’s often the first place where potential customers go to find out more about your business and what you can do for them. That’s why it’s important to choose the best website builder possible so that it reflects well on your business. Whether you have an online shop or just want to have a nice-looking site with your portfolio and information about your services, there are plenty of options out there! 

Why you need a great website

Your website is a powerful tool for attracting new customers, building credibility and trust, building brand awareness, creating a community around your business, and more. It’s important to understand the many benefits of having an online presence as a florist so you can flourish in your business.

Here are some reasons why you need a great website:

You can use it to bring in more business from people looking for local florists or flower shops near them.

Visitors who land on your site will likely choose the one with the best reviews or most professional-looking design over competitors’ websites that don’t look as good or have outdated layouts and content (or both).

You can begin to build brand awareness, allowing your business to become recognizable in the industry.

The best website builder for florists

The best website builder for a florist is the one that fits your needs and offers the features they want. In order to choose the right builder, you need to assess your website’s requirements and goals.

It’s important for florists to define their target audience, such as age range or location. If you know what kind of people are likely to visit your online store, it will help you create a site that appeals to them. 

Once the target market is determined, then it can be easier for a florist owner make decisions about which websites build software programs will work best for them.


Squarespace is a good website builder for florists because getting started is easy and the software is simple to use as a grid based system and drag and drop options. You can create a free trial account, which will let you set up your site in minutes. The Basic package includes all the basics that most new businesses need (like a contact form), but if you want more features like blogs and ecommerce stores, then consider paying for one of their higher-priced plans.


Wix is a great option for florists because of its ease of use, as well as its mobile-first design. It also offers a plethora of templates to choose from, and has a free trial! Additionally, Wix has a great customer support team that can help you with any issues you have while building your website.

WordPress is free to use and can be used for blogging, small businesses, and non-profits. is an open source platform which means you can install it on your own server or host it with a third party provider. You can have control over the design and functionality of your site by installing theme editors.


Showit, a drag and drop website builder, is easy to use and mobile friendly. Plus it has SEO capabilities that are helpful in marketing your business. You can also integrate social media into your website using Showit’s built-in tools. Blogs utilize WordPress giving you access to great SEO plug-ins such as Yoast. Not to mention there are a variety of templates to choose from!


Despite the learning curve, Shopify is an excellent choice because it allows you to have complete control over your website design—you can customize it any way that suits your brand and style. It also offers more features than other web builders when it comes to selling products through your site (e.g., inventory tracking).


By now, you should have a better idea of which website builder is best for your needs. If you need help with your decision, I’m here to help! And if you need more guidance on creating a great website or rocking your brand for your florist business, check out my other blog posts.


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