Brand + Website for Fresh Light Photography

October 27, 2017

I had the privilege of working with Leigh from Fresh Light Photography, a Houston based Maternity and Newborn photography. Together we created a new brand and website that would showcase her photography style and attract new clients.


Using her own photography, as well as imagery from Pinterest, we created a mood board to evoke the style and direction she wanted to go with her brand. It was soft, beautiful, whimsical, and bright.

Color Scheme

Neutrals. Neutrals. Neutrals. Leigh wanted the color scheme to go perfectly with her photography, and I couldn’t agree more. Using her imagery and the mood board as a reference, we created a soft range of colors for her to use.

Identity Design

Leigh was open to any design, but in general wanted something beautiful, sophisticated, and also liked the idea of using her initials. We created sub-marks with a soft and pretty symbol to make her logo feel unique and compliment her dainty photos of infants.

Collateral Design

We designed a wide range of materials including business cards, pricing guide, a care sheet, notecards and social media banners. All to create a sense of cohesion and professionalism throughout all her digital and physical outlets.

Website Design

After we developed her new brand, it was now time to apply that to her website design. It needed to be light, airy, and whimsical – allowing for her photography to shine. And we created something just like that! Developed on Showit, she is easily able to update her images and content keeping it up to date.



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