Good wedding photographers are in high demand. The competition is stiff, and there’s only so much time in the day for potential clients to choose who they want to work with. That’s why it’s so important to build a personal brand that helps you stand out from the crowd. Your brand should be memorable, consistent with your values and personality, and flexible enough to adapt as your photography business grows over time. In this post I’ll share my favorite branding tips for wedding photographers—and how you can use them yourself!
What is branding?
Branding is the process of creating an image for your business or product in the minds of consumers. Think about Starbucks, Coca-Cola, Apple, Nike and many more—these are strong brands that have been built over decades by consistently delivering a certain experience to their customers. You don’t think of these companies as just a coffee shop or soft drink or sports equipment manufacturer; they’re bigger than that. They have become part of our culture and our everyday lives. Your goal as a photographer is to create this same kind of connection with clients and potential clients so that when they need photography services, they think only of YOU!
Branding isn’t just about creating an identity for yourself though; it’s also about developing strategies that help grow your business through effective marketing, defining your ideal client, and appealing visuals.
Why is branding important?
Branding helps you stand out from the competition by showing potential clients who YOU are as a photographer; what makes YOU different from other photographers; what YOUR style looks like; how YOU approach each session differently than other photographers might do it; etc., etc., etc.,… In short: Branding allows you sell yourself better before even meeting someone face-to-face!
It also helps attract new customers and keep your existing ones. Branding builds a consistent message across all your work—on social media, in emails, on websites—and makes it easy for fans to identify themselves as part of your tribe. And branding helps build loyalty between you and your fans: when they see your logo or photo book everywhere they look, it gives them confidence in their decision to support you!
How to build a personal photography brand that sets you apart from the competition
To build a personal photography brand that sets you apart from the competition, you need to have a strong visual brand. This can mean having a unique logo and font combination, using cohesive colors in all of your marketing materials, or incorporating symbols into your images.
A strong voice is also important for photographers to have—this is how you communicate who you are and what sets you apart from other photographers. A strong voice can be reflected in tone of voice (the way something sounds), word choice, sentence structure or even body language.
Personality goes hand-in-hand with voice; it’s the “person” behind each piece of content that makes it unique and interesting to read/look at/listen to/watch etc. Personality includes things like enthusiasm for what we do as well as our sense of humor or wit—and sometimes even sarcasm!
A mission statement defines what our company believes in and stands for (what makes us different). Mission statements should be short but descriptive: they should not only explain what we do but why we’re doing it! You can read more about writing a mission statement here.
You want your customers to remember the good feeling they had when they worked with you.
Your brand is an integral part of your business and it’s important that you find a way to convey all the emotion, personality, and professionalism behind your work.
Our goal is to help photographers build a brand that sets them apart from their competition. It’s not easy, but it can be done with some strategic planning and hard work. Be sure to check out all of our branding tips on the blog and other wedding photographer resources.