How to create the best color scheme for your brand

August 18, 2018

When you set out to pick the best brand colors for your business, one thing that you will hear me say about EVERYTHING is avoid the trends! Nothing is worse than investing time, energy, and money into something that is going to grow stale.

What YOU like VS What everyone else likes

There is a fine line in branding between doing what you like and doing what your consumers will like. I think both are equally important, but I will always be in favor of YOU. And here is why:

People’s “likes” change

The thing about other people, is they are easily swayed by what is trendy. What they like changes week by week, so gauging what your consumers would like will end up causing you to follow trends. Feel free to use their opinions as inspiration, but ultimately do what you think is best for your business.

Your business is about you and your services

As much as you want to reflect your consumers, in the end people are attracted to your business because of you and your services. Your uniqueness and talent is one of a kind, and your branding colors should reflect you, not others.

You don’t want to be stuck with colors you hate

Let’s say you do wedding photography, and all your clients love blush. Because of this you think you should have blush in your brand colors, but the problem is you HATE pink. If this scenario sounds familiar, whatever you do, just don’t do it. Although pink is a great feminine color and is flirty, sexy, or romantic – if you don’t like it just don’t do it. You’ll be staring at your brand more than anyone else, so don’t pick something you hate. Look to other similar colors that you do like. lavender for example, or maybe a peach? Both of these still have a feminine aspect to them if you love your brand you’ll feel more confident when you share it with the world.

Timeless over trendy

It is so easy to get swept into the current trends of design and business. And while it is good to stay ahead of the trends, when it comes to your own brand it is more important to remain timeless. Your brand is ultimately your face, and you want it to be recognized. Creating a timeless brand allows for that recognition to continue to grow without sacrificing the loss that occurs when you change your brand style frequently.

As always we hope you found this post to be helpful! If you have any questions about our branding process or if you are ready to take your business to the next level, don’t hesitate to reach out!



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