As a florist, you know that your website is the front door to your business. It’s the first thing potential clients see when they’re looking for flowers online. So, naturally, it’s important to make sure it’s as beautiful and inviting as possible. In fact, there are four pages in particular that every good florist website has. And if yours doesn’t have these pages yet? Well then let me introduce you to them!
The homepage is the first page that visitors will see when they land on your site. It’s important to make sure that you’ve got a great one! This is where potential customers will form an impression of your business and decide whether or not they want to do business with you.
This should be designed to get visitors to take the next step. That could be everything from signing up for a newsletter, making an appointment for flowers, or visiting another page. A clear call-to-action button should be front and center so that users know exactly what action they’re supposed to take next.
The homepage design should also work well on mobile devices. Many people browse websites from their phones these days (and Google penalizes sites that aren’t designed for mobile). Finally, it should be designed so that search engines can easily crawl through all of its content. This happens when someone does a search related to florists or other terms relevant for any particular florist website.
Another page that you need is one about your business. This page should include:
- Who you are, what you do and why people should choose your company
- What makes your company special? Do you offer personalized products? Are you the only local florist in town with a delivery service? Do customers rave about the experience they get from working with you? Whatever it may be, make sure this is highlighted on the About Us page.
- A brief introduction to your team members (if anyone has worked there for over 10 years) or bios of all current employees if less than 10 years old (including what their favorite flower is)
- A list of awards won by shop staff members
Of course, you’ll want to list all of the services you offer. You can do this in a table or a grid. Make sure it’s easy to read and understand – no one wants to be scrolling through pages of text just to find out how much something costs!
You should also include a photo of the service being offered so customers can see exactly what they’re getting. For example, if it is floral arrangements on tables at an event, take photos of multiple arrangements that have been created so people can see what they would get when they hire you for their event.
You should also include details like delivery radius and whether or not your prices include setup fees or delivery charges (if applicable). Again: make sure these things are clear from the start since this will help educate potential clients about what they might expect from working with you.
A contact us page is one of the most important pages on your florist website for two reasons: it provides a way for customers to get in touch with you and it gives you an opportunity to clearly state what areas of your service offerings are available.
To make sure that your contact us page is as useful as possible, be sure to include some or all of the following:
- A phone number – so customers can call you directly about their questions or concerns
- An email address – this will allow customers who prefer writing over talking to contact you in their preferred manner
- A physical address – including this makes it easy for local shoppers who want to come into the shop to talk face-to-face
- A map showing location – people love being able to see where they’re going before they visit! It’s also helpful if there is traffic congestion or other issues which might cause delays in getting there by car (e.g., construction)
These are the four basic (and most important) florist website pages that you should have!
- About Us page
- Services page
- Contact Us page
These four pages are a must. They’re the cornerstone of any good florist website, and they’ll help you sell more by helping customers understand what you do and how they can use your services. There are also other pages that you may want to consider adding to your site, like an FAQ section or blog posts about industry-related topics. But if you’re just starting out with a new flower shop, these four basic pages will get you off on the right foot with potential customers.
We hope you’ve found this guide useful and informative. Now that you know what the four main pages of your florist website should be, it’s time to get started on your own site! We’ve also created a hand dandy guide to help you plan your website pages.
If you have any questions about design or development—or if there’s anything else we can help with—please contact us today. We look forward to hearing from you soon!