Figuring out how to name your wedding business can be a stressful process. After all, it’s the first step in making sure that the rest of your business is able to succeed. To help make this process easier, here are some tips and tricks I’ve learned over my decade working with several wedding industry businesses.
Do thorough research
When naming your business, do thorough research and know the legality, availability, and potential namesakes before committing.
- Research potential namesakes: Check to see if there are any similar establishments with a similar name.
- Check for legal issues with the name. There could be current trademarks on the name you want. A tool like NameStation will give you a list of names that are already taken by other businesses. This can help you avoid choosing a name that’s already been used, or something too similar to another business’ name.
- Check for availability of domain names: Make sure that all URLs related specifically with your company name are available before investing too much time into creating graphic designs around them or building up brand awareness via social media platforms such as Facebook or Twitter!
Ensure the name is easy to pronounce and spell
You can also ask friends, family members and potential clients to test out your new business name. Find out if they have any trouble pronouncing it or spelling it correctly in a handwritten note or email. If people struggle with saying or writing your new business’ name on their own volition, then chances are your future brides will have an additional challenge when they’re trying to find information about it online.
Your name should be memorable
Your wedding business name should be easy to remember. You want people to be able to remember it and say it when they are talking about your services, so choose something that is both unique and memorable. Try not to go overboard with the length of your business name; avoid using long strings of words or multiple hyphenated names in one phrase.
While there are no hard-and-fast rules on how long a good wedding business name should be, it’s generally considered best not to go below four syllables and not above eight syllables. Choosing between two or three words that work together is another popular method for naming a new venture, as it will ensure that the entity remains both distinct and cohesive at once.
Your name should reflect your personality and style
Your name should reflect your personality and style. The best names are ones that people can immediately tell what you do, who you are, and how they feel about it. In other words, it should communicate everything at a glance. It’s a great idea to try out different variations of the same word or phrase until one stands out as being just right for you.
To help get this process started:
- Think about what makes your brand unique compared to others in the area(s) where you want to get clients. Is there something specific about what you do that differentiates yourself from other businesses in the wedding industry?
- Ask someone else who knows nothing about your wedding industry profession. What comes to mind when they hear or read it? Record their answers and see if any patterns emerge among them—these could be good starting points!
Your name shouldn’t be too similar to an existing business
It’s important to avoid name overlap for three reasons: legal, marketing and branding.
Name overlap is a legal issue because trademarks can be infringed upon. It’s a marketing issue because if you’re trying to hit the same target audience as another business or person with a similar name, it will be confusing for customers and may confuse search engines as well. It’s also a branding issue because if you have overlapping names with another business or person, they may be able to claim that consumers are confused into thinking that they are one and the same company—which could lead people who were searching for your wedding services instead of theirs!
These suggestions for creating a name for your wedding business can help make sure you’re not missing any important factors!
- Do thorough research
- Know the legality, availability, and potential namesakes before committing
- Ensure the name is easy to pronounce and spell
- Your name should be memorable
- Your name should reflect your personality and style
We hope these tips have inspired you to name your wedding business with care. It’s important that you consider every aspect of the name and its impact on your customers. A good name can do a lot for your business! If you have any questions or thoughts about choosing a name, please leave them in the comments below. We would love to hear from you!