It’s no secret that a well-designed website can be an essential tool for attracting more clients and generating more revenue. But things don’t just stop there. From setting up Google business to hosting your own blog and promoting yourself on social media, it’s important to use a variety of photographer tools for attracting website visitors.
Utilize Search Engine Optimization (SEO)
Search engine optimization (SEO) is the practice of using specific methods to help your website rank higher in search results. As a photographer you want to attract visitors to your website. Optimizing it with SEO techniques can help attract potential clients. This can include how you write your content, how you structure your site and what types of images are included on it.
Create unique titles for each section or page on your site that tells people what they will find there. Include keywords for the purpose of getting more traffic from search engines. People who are looking for photography services will be able to find you easily when searching online.
Set up your Google Business
When you first set up your Google Business, it’s important to verify that your listing is correct. This will help people find you when they search for your business on Google or on a mobile device.
Once you’ve verified that the information in your Google Business is correct, make sure to add photos and videos of yourself and the services you offer. Potential clients can get an idea of what they’re getting into before they walk through the door.
Next, fill out all of the required fields in order to make sure that prospective customers can learn everything they need to know about what makes your business unique from others nearby. Once this is done, try adding more content like articles and blog posts about topics relevant to what you do as well as pictures from past events so potential clients know what kind of work goes into each project completed by yours truly! Don’t forget about being consistent across all platforms—this includes Facebook pages too!
Host your own blog
You can also use blogging as a way to build your reputation and attract clients. Blog posts are an easy way to share your expertise with prospective clients, as well as existing clients who haven’t hired you yet. By creating content that shows off your expertise and why you’re the right photographer for the job, you’ll be able to position yourself as an expert in your field (and get more people hiring you).
Additionally, blogging can help establish trust between customers and business owners. When someone sees that a company is creating valuable content on their blog or social media channels (and not just trying to sell them things), it feels more genuine than other marketing tactics might be perceived. This increases customer loyalty—which means repeat customers for businesses!
Share your work on social media
Did you know that social media is a great way to promote your work?
If so, great! You’re ready for the next step. If not, then listen up: Social media is one of the best ways to get people interested in what you do. And when you share something on social media, it’s important that other people see it—and fast!
Hashtags help you reach more people than ever before by increasing visibility and giving context to your posts. Use relevant hashtags so other users can find your account easily without having to search for it specifically.
Also, show up often! Post frequently in your social media channels allowing potential customers to see how dependable and serious you are about what you do.
There are plenty of photographer tools for attracting website visitors available to help you build your brand and attract new clients, but what we’ve covered here should get you started on the right foot.