Pinterest is one of the most powerful social media platforms for wedding photographers and it’s a great way to market your business. It can also be used as a way to discover new ideas for shoots, but it does have some limitations if you want engagement with your audience at scale. In this post, we will go over some Pinterest tips for wedding photographers and explore how to use Pinterest effectively so that you can grow your client base and get more exposure within your niche.
Pinterest Tips for Wedding Photographers – Tip 1
Create boards that represent your style and your client’s style.
Pinterest is a great place to create boards that represent your style and your client’s style. You’ll want to make sure you have boards around other topics clients may be interested in, such as wedding venues, engagement shoots, wedding photos, posing tips, and even things like honeymoon travel destinations.
The point is this: Pinterest isn’t just for weddings. It’s also a great way to put together collections of images that are relevant to your business, industry, and clients.
Pinterest Tips for Wedding Photographers – Tip 2
Pin content to get more traffic to your website.
When creating pins, keep your target customer in mind. Pin content that is relevant to your business and audience of potential clients. Make sure each pin has a call-to-action so viewers know how they can reach you if they like what they see.
Use boards to organize the pins you’ve created so that it’s easy for people to find what they need when searching on Pinterest. Your board should be organized by topic or theme, such as “engagement photos” or “wedding photography.”
Pinterest Tips for Wedding Photographers – Tip 3
Use group boards to increase your reach.
Group boards are a great way to increase your reach as a wedding photographer. By creating a group board and inviting other users to join it, you can share your photos with people who wouldn’t normally see them on their own feeds or in search results.
If you have existing clients, be sure to invite them and share the board with them! This will help get their attention and make sure they know what’s going on with your business. You can do this by emailing them directly or posting an announcement on Facebook or Instagram (if they’re following one of these accounts).
Group boards will also help attract new followers for your account, which means more exposure for future projects!
Pinterest Tips for Wedding Photographers – Tip 4
Pin your portfolio images and include a watermark with your logo on them.
Pinterest is a great place to pin your portfolio images and make them easily available to potential clients. Pinning your own images gives you full control over the caption and watermark text, so you can include information about how to contact you or what kind of work you do.
By adding a small watermark with your logo on each of your portfolio shots (and including it in the caption), you add an extra layer of professionalism that makes it clear that this is an image created by YOU!
If someone likes one of these pins they’ll see all sorts of info at the bottom: where they found it, who owns it (you!), when was it pinned & by whom? Perfect advertising!
Pinterest Tips for Wedding Photographers – Tip 5
Create boards around other topics clients may be interested in
The next step is to create a few boards around topics that may be of interest to couples, such as travel and weddings. They don’t have to be wedding-related, but it’s helpful if they are. This is a great way to attract new clients because many people will look at your board and think “wow, this photographer has great taste! I want them for my wedding!”
There are a lot of great ideas that you can use for these boards.
- Table decoration ideas for your wedding
- Local wedding vendors
- Floral bouquet inspiration
- Best places to have a honeymoon
- Etc.
Pinterest is an effective tool for building an audience of potential clients without paying for advertising
Pinterest is an effective tool for building an audience of potential clients without paying for advertising. This can be especially helpful if you’re just starting out in your career as a photographer and don’t have the budget to pay for advertising yet. It’s easy to use, free, and there are many ways that it can help you build your client base.
Here’s what Pinterest will do for your business:
- It helps you build an audience by helping potential clients find your work through their own interests (brides’ love of wedding cakes) or yours (photographers love photographing weddings).
- You can use it to create a portfolio of work that showcases your style and expertise as a wedding photographer.
- You can use it to collect information about potential clients so that when they contact you via email or phone call, they already know what kind of photography style fits them best based on the content they’ve consumed online. If someone likes artsy black and white photos with dramatic lighting effects but also loves colorful sunset photos taken at dawn (yes, this happens), then he’ll know which photographers fit into his aesthetic comfort zone before he even makes contact!
Pinterest is a great way to get clients
Remember that Pinterest is a great way to build an audience for your brand and get clients, but it’s not the only one. Make sure you are using other social media platforms and advertising options as well! As they say, don’t put your eggs all in one basket. Choose 2 strong advertising methods to start with, then slowly branch out keeping your focus strongest on the two that bring in the most potential clients. For me, that’s Pinterest. I hope it will be for you too!
xo,Hannah
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