That’s right I said it! You don’t NEED a logo or visual identity to have a successful business. But before you toss your hands up in confusion, everything I’m about to say will not contradict what you’ve already learned. And yes, I AM a branding designer and sell logos. But I’ll explain exactly what I […]

Why you don’t need a logo to have a successful business

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It’s the thrill of a new venture. The excitement of finally taking that bold step. That new book smell – if you will. Starting your own business is in fact a very exciting and thrilling task. So much so that it’s easy to lose focus on what steps we need to take or what foundations […]

What you MUST do before branding your photography business

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When Jessica of Crossed Keys Estate came to me, she was tired of the outdated logo that had been passed down along with the business. “We are fun and no bullshit but we run a really elegant and beautiful venue that caters to a laid-back feeling while still delivering on the traditional, pretty, and elegant […]

Identity for Crossed Keys Estate

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Recently while surfing good ol’ time-stealing Facebook, I saw a post in one of the groups we follow. This post was asking for recommendations for Web Designers. They just couldn’t seem to find a designer that had the style they wanted. They didn’t want to work with someone who “could” design it that way if […]

Finding a Designer That Fits Your Style (is easier than expected)

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It is a pretty great feeling having a new brand for your business that finally encompasses the vision and direction you want to take it. It’s beautiful, professional, and unique to you and your mission. It attracts your dream clients, and now you can speak directly to them with confidence. But, now what? Phasing Out […]

New brand. Now what?

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It’s such an honor to be approached by young and upcoming designers who are asking for advice or mentorship. The fact that I am at a stage in this business where I can offer my knowledge is a blessing and something I am so thankful for. I’ve compiled a collection of the most asked questions […]

Advice From a Self-Employed Graphic Designer

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It’s a crazy world out there! Recently in the designer community we’ve been seeing case after case where artwork was STOLEN! Cue Sherlock! With the freedom of the internet comes the chance of things being stolen. It’s easy. It’s aggravating. And the last thing we want you to experience is being ripped off. So here […]

What to look out for when hiring a graphic designer

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It’s important to know where your business stands when it comes to branding. A lot of business owners come to us wondering if they need a logo or a brand. They are not one in the same, although they do overlap. In this post we are going to be discussing the difference and how you […]

Do you need a LOGO or a BRAND

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When starting your photography business, it’s easy to become distracted or overwhelmed by all the many things you need to do. Not only that, we are constantly trying to convince ourselves that we can really do this. It’s scary, right? We understand, and that’s why we want to be honest with you. There is something […]

The most important thing you need for your new photography business

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